The Weeknd Celebrates His Birthday With A 'Reminder'

Off from The Weeknd's "Starboy" album is his newly released music video "Reminder". The singer-songwriter and record producer showcases his music video packed with fancy cars, women and a private jet that just exemplifies his luxurious lifestyle. Furthermore, The Weekend was joined by his celebrity entourage Drake, Travis Scott, A$AP Rocky and YG for a cameo.

The Weeknd drops the new video for his single on Thursday, the same day as his 27th birthday. By far his music video reached its four million views, prior to the day it was released.

The star-studded clip starts with The Weeknd descending from a helicopter. "Recommend play my song on the radio. You too busy trying to find that blue-eyed soul," is in the background as the artist was seen driving Lamborghini and Rolls-Royce, partying with his fellow Canadian crooner Drake. His other rapper peers blended in later.

"Every time you try to forget who I am. I'll be right there to remind you again" conceivably just sums up the idea of the song. The singer is relatively known by his rags-to-riches story. His stardom did not come quite easy. The "Can't Feel My Face" hitmaker strived really hard to get his way to the music industry. He was first discovered when he uploaded his mixtapes on Youtube under the name of "The Weeknd". Soon after he was signed in by Republic Records and XO.

For some reasons, the visual also features a circle of what it seems like cults in black performing a function. But overall the tape is a typical money-car-women-rap video.

"Reminder" is the fifth single from the artist's Juno award nominated album "Starboy". The album, in general, is a far cry from the Canadian singer's definitive R & B soulful style, at least according to a Rolling Stone review. Nevertheless, the slow jam and electro-funk album landed the second spot on the Billboard Hot 100.

Abel Makkonen Tesfaye, known by his screen name The Weeknd is a Canadian native. The former Youtuber has once admitted to using marijuana at the age of 11. Perhaps that's what partly inspired most of the concept of his songs.