fashion
Founder of U.K Brand, Issa, Reveals How Kate Middleton's 'Kate Effect' Backfired On The Label
Countless fashion houses all over the world are clamoring to dress up Princess Kate a form of free advertisement for their garments. But one particular London brand reveals that the so-called "Kate-effect" does not always mean a good thing, saying that the phenomenon was what drove their business in the brink of closure.
