JetBlue Announces First Flights Under New Premium Class Mint

JetBlue just announced the introduction of Mint, their new premium service, and according to a press release, they have the new prices available for travelers.

Fares for the new service are on sale for $499 one way from New York's JFK airport to Los Angeles LAX airport for travel during the period between June 15, which is the first day that Mint flights will be in service, and June 18, 2014, the end of JetBlue's current schedule. The new 2014 JetBlue schedule will be released in November, will prices starting at $599 one-way.

"Just as we revolutionized the core travel experience more than a decade ago with an elevated product and customer-focused culture, we intend to reinvent the lucrative coast-to-coast market with Mint," Dave Barger, the President and CEO of JetBlue, said. "Mint is JetBlue's refreshing take on a premium class product.

"It is the stylish service minus all of the stuffiness often associated with the traditional front-of-the-cabin experience," he continued. "JetBlue is truly all about serving the under-served, the customer who wants to enjoy first-rate service at an exceptional and affordable fare."

Mint will feature a pre-departure drink, as well as a cocktail. The company has partnered with Saxon + Parole, a New York restaurant, to curate an onboard menu. Travelers will customize their meal by choosing among five foods being offered, followed by dessert. There will also be fresh cappuccino, the first purposely built machine for a U.S. airline, available throughout the flight.

There will also be customized men's and women's amenity kits from partner company Birchbox that offers consumers a personalized way to discover new brands.

We believe Mint is better than other airlines' first and business class service, and with fares that make it accessible to everyone, we think Mint will become the obvious choice for customers flying across the country," Barger said. "This is the JetBlue way, and we look forward to welcoming you onboard."