November 21, 2024 21:31 PM

Netflix Working On Technology To Allow Interactivity While Watching TV, Looking To Enhance Audience Engagement With Favorite Show

Netflix is looking to enhance the way audiences watch their favorite TV shows and increase their engagement. The streaming service provider is working on a technology that will allow interactivity while watching TV, which would give audiences the power to control what will happen in the show.

According to a report from the Daily Mail, a Netflix source revealed the company's plans to allow the audience to decide how they want the stories of their favorite TV shows to progress. "All the content will be there, and then people will have to get through it in different ways," the source said.

Though the company is already working on it, it's still in experimental stage and there's no assurance it will be made available. The source said they will see first "how it plays out" and see if it will get "much success."

The report said that the new technology would allow audiences to control key plot decisions in their favorite shows. It could be a simple decision like choosing whether a new prisoner in "Orange Is The New Black" would join a gang or not.

It could also be a bit more complex like would Eleven sacrifice herself in the season finale of "Stranger Things." The report adds that with this new technology, actors would be needing to film multiple alternate plots in advance to allow the audiences to choose the route they want.

Netflix co-founder and CEO Reed Hastings also confirmed that they are working on the technology. He said that with interactivity, "you can try anything."

Lena Wilson of Screen Rant said that this new technology would lead to "some intense production standards." Everyone involved would have to be on their toes to keep up with the possible plot changes and directions.

She also said this will change "the face of TV as we know it." But this kind of style is already being done in video games like "Mass Effect," where what the players decide to do will determine what the plot the entire franchise will take.

This could either work or not, but fans have definitely thought about doing some of the scenes or plots in their favorite TV shows differently. In the meantime, check out the trailer of one of Netflix's originals, "Love Season 2," which is set to premiere on March 10.

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