Apparently, Google and Bing are serious to demote such torrent sites in the United Kingdom web searches. This mean, it will be no difficult for users in the country to find pirated films and music and even illegal streaming sport.
The giant search engine companies Google and Microsoft's Bing have signed up to a voluntary code and demote "offending websites" in the search result. According to BBC, the entertainment reached an agreement with the two tech giants after talks arranged by the government.
The initiative will run in parallel with existing anti-piracy measures. The said code is the first of its type in the world. It is expected to start its operation by the summer. Google said that the effort would provide a way to check that its existing anti-piracy efforts were effective.
The Intellectual Property Office led the discussions, assisted by the Department for Culture, Media, and Sport. Communications watchdog Ofcom also participated in the talks. It shared techniques that could be used to ensure internet users avoid visiting the illegal content.
U.K.'s current anti-piracy measures include court ordered blocking sites. Under these measures is reducing ads on appearing on illegal websites. It also includes the Get it Right From A Genuine Site education campaign that encourages users to support the creative process.
"What we want to ensure is that the results at the top of the search engines are the genuine ones. It is about protecting people who use the internet, but also protecting the creators of that material too," director general at trade body the Alliance for Intellectual Property Eddy Leviten said.
The Motion Picture Association in Europe Stan McCoy supports the code of practice. McCoy said, pirated websites are easy to find via search engines.
As part of the campaign against piracy, websites that offer pirated content, or those disobey the rules will be automatically demoted within search rankings. This means that these websites will be harder to find in search engines, according to Daily Star UK.
This article is copyrighted by Travelers Today, the travel news leader
