Petition Forces Removal Of Trump Name From New York Apartments

Three Trump-named resident apartment buildings in the upper west side of Manhattan have had the monikers removed from their facades. The buildings, formerly named "Trump Place," are now being marked under a neutral building name that will appeal to residents.

According to a report by the BBC, construction crews were compelled to remove the gold letters on Wednesday after over six hundred residents signed a petition requesting for the building's re-branding. Interviewed residents state that it should be done as a security measure for residents who do not wish to be associated with the president-elect.

Manhattan residents have also voiced their appreciation for the removal of the moniker. When interviewed, locals simply state that the neighborhood seems cleaner and safer without the presence of the golden letters.

The luxury high rise buildings, located at Manhattan's Riverside Boulevard, are composed of over one thousand residential apartments. Following the presidential election of Donald Trump, the buildings were insultingly named "The Trump Dump" by New York residents.

The three buildings were developed by Trump in the year 1990. However, following a string of financial issues and bankruptcy filings, the president-elect was forced to sell much of his company's assets in order to pay off debts.

The buildings are now owned by Equity Residential and have longer been associated with the president-elect's company since the properties' purchase in 2007. The re-branding of the residential buildings is set to go into effect later this week.

The former Trump property has also begun other re-branding processes such as the replacement of Trump-branded uniforms for staff members. The building has also begun replacing the building's branded doormats and other items bearing the Trump name.

According to Travel and Leisure, Mary Pawlisa, senior regional manager for Equity Residential informed tenants that several other properties associated with the president-elect are undergoing re-branding processes. Since his election, Trump's new properties have planned to operate under the neutral brand name "Scion".