Articles by Marianne Messina
Is it “Good to be Bad” in America? Jaguar’s Upcoming Super Bowl Ad “Rendezvous”; Maybe it's All About Tom Hiddleston
Among Super Bowl commercials, car ads are king. This year, Jaguar stands out so far with its teaser series based on a commercial spot called "Rendezvous." Ad agency talks about a shift to dark in pop culture. Perhaps its just an ancient seduction for a classy, vintage brand.
Where are the Super Bowl Car Ads? Sexy Aspiration from Axe; Star-Studded Humor from Budweiser; but Carmakers Hold Out
Super Bowl Car Ads are the last to roll out. And they are just starting to roll out now. We have already seen sexy aspiration from axe and star-Studded humor from Budweiser; but carmakers are still holding out. Maybe it's because the stakes are high and there's a lot resting on the ads' success.
