November 21, 2024 21:42 PM

Coffee Lovers Beware: Coffee Fungus Affecting Prices Of High-End Blends

Large companies such as Starbucks and Keurig Green Mountain Inc. have multiple suppliers across the region and so far have been able to source enough coffee. Lindsey Bolger, Heads of coffee sourcing for Keurig Green Mountain says, "It's a little bit too soon to tell what the impact will be on supply and long term quality over time."

The companies are reportedly working closely with coffee growers on better practices which will help avoid contamination. Executive Vice President Craig Russell of Starbucks Global Coffee said, "Supporting the farmer's ability to access information, technology and resources allows them to adapt to these uncertainties and ensures the longevity of our industry's supply chain." Time reports that Starbucks even bought a Costa Rican farm for research purposes.

The U.S. has also already collaborated with some of the coffee companies and other international organizations to invest in the replanting of different varieties of trees.

Coffee epidemic may continue to grow if not stopped immediately, but with the government, organizations and coffee lovers working together, fighting the coffee fungus will be easier for the farmers.

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