Ronald McDonald selfie ready makeover for social media is a new alteration for the fast-food chain. The company is taking on a new leaf in the appearance of their mascot. The new persona, Ronald McDonald selfie ready makeover for social media, hopes to bring the company closer to its customers through social media platforms.
On Wednesday, the fast-food giant reveal a new look for their redheaded clown. McDonald's announced that their mascot, Ronald McDonald selfie ready makeover will be featured on McDonald's social media accounts.
Before the Ronald McDonald selfie ready makeover, it was all lumpy yellow jumpsuit for the clown. Now, in place is a better outfit - mustard cargo pants and a red-and-white striped rugby shirt. They have also prepared for "special occasions". For those special moments, Ronald McDonald selfie ready outfit will be a bow tie and a red blazer decorated with golden arches and Ron's unique signature.
The company has retained the classic white gloves for Ronald McDonald selfie ready outfits, like those cartoon characters people have come to love so much on Disney. He still also has the giant red shoes that he has been known for so long. The hair is also the same, bright red and screaming attention. But in a nutshell, the Ronald McDonald selfie ready makeover is much sleeker.
If you think a bunch of marketing guys just made up the new Ronald McDonald selfie ready outfits, you're wrong. The new fashion was designed by Ann Hould-Ward, a designer who has been nominated for two Tonys and won a third for dreaming up the costumes for the Broadway staging of "Beauty and the Beast."
Hould-Ward said in a statement in creating the new Ronald McDonald selfie ready outfits, "It was one of the highlights of my career".
The McDonald's company has decided to make their mascot more active on social media, and this Ronald McDonald selfie ready persona is his first debut since a television appearance in 1963. For the hashtags, Ronald will be using #RonaldMcDonald and will be sure to push his mission statement "fun makes great things happen."
The last redesign for the clown was in 2005. And this new Ronald McDonald selfie ready designer duds might just help the company rise above its competitors.
On Tuesday, McDonald's said its profit in the first quarter garnered 5% while sales at stores open at least a year went to 1.7% in the U.S.
Their recent rival Taco Bell, which has boosted its sales since the introduction of their breakfast meals, has recently flooded the public with commercials featuring 25 real-life Ronald McDonalds mockingly preferring their new Mexican-style breakfast options over McDonald's breakfast.
Later this year, the fast-food company will send the new Ronald McDonald selfie ready designer duds onto the tube with its own advertisements in the U.S. Within the next few years, their plan is for new and remodeled restaurants to incorporate the remodeled clown into in-store graphics, furniture and even décor.
The new Ronald McDonald selfie ready designer duds and online ready persona will certainly engage the public better when it comes to the company's brand. McDonald's Senior Vice President Dean Barrett said in a statement, "Customers today want to engage with brands in different ways, and Ronald will continue to evolve to be modern and relevant". But in the end, it's the food that will speak for itself. The public will just have to see if the change will hold up through the years.
See the transformation of Ronald McDonald in the video below.
This article is copyrighted by Travelers Today, the travel news leader
