The controversial SodaStream advertisement will finally be shown in Israel during the final episode of the country's Master Chef, the Israeli company reported.
A softened version of the campaign will be featured for the first time in the country's franchise of the reality show.
SodaStream introduced their product that offered home-made carbonated drinks through water and fruit flavors earlier this year and featured The Avengers' star Scarlett Johansson as their celebrity endorser.
Johansson, who is set to appear in the sci-fi thriller "Lucy", talked about how easy it is to make drinks with less sugar and less pounds in the uncut version. "If only I could make this message viral," she wished.
The ad's original version included her controversial line, "Sorry Coke and Pepsi" irked television networks. The ad was changed and in the softer version, the line was already deleted.
Scarlett Johansson has been endorsing SodaStream since January. Her provocative ad campaign became even popular upon its rejection, reaching millions of hits in the social media.
However, Johansson's involvement in the campaign also met criticism. Anti-Israel groups called for Oxfam to sever ties with her and remove her as Ambassador. Torn between the two, Scarlett stood for SodaStream. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," she stated in her blog post.
She added that she witnessed herself how people benefit from the company. "I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive."
Aside from her bold performance in "Lucy", Scarlett Johansson is also preparing for motherhood as she is pregnant with her fiancé, Romain Duriac.
This article is copyrighted by Travelers Today, the travel news leader
