The head boss at Blackberry is outraged after US T-Mobile offered his customers a free upgrade to an iPhone 5s.
T-Mobile sent out the emails last week offering a free upgrade to an iPhone 5s, calling the deal a "great offer for Blackberry customers."
Blackberry customers started complaining over Facebook and Twitter, which led to Blackberry boss, John Chen, calling the offer "inappropriate and ill-conceived."
T-Mobile apologised, saying it was still happy to be a Blackberry partner.
Recently, Blackberry has been losing market shares to the iPhone, which, let's face it, can't have helped calm Mr Chen down.
John Legere, T-Mobile's US chief executive, tried to downplay the fuss, telling customers that T-Mobile were simply offering them a choice.
However, a fuming Mr Chen wasn't having any of it. In a blog on the Blackberry website addressed to his customers and the mobile company, he wrote, angrily:
"I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion. I would like to remind T-Mobile that our long-standing partnership was once productive and profitable for both Blackberry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again."
Once a main player in the smartphone industry, Blackberry have seen a recent decline in the wave of Apple and Samsung smartphones, and even its new launch of the Z10 had disappointing sales figures.
This article is copyrighted by Travelers Today, the travel news leader
