After watching the video, nobody would think that it has caused quite uproar already. It's just a dad and his kid talking about normal family stuff. However, think again, the 30-second-commercial has already caused one person being fired.
It all started with a tweet by the official MSNBC Twitter account: "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family."
The tweet, which went public Wednesday night, has gone viral in less than a week. However, it has since been deleted by MSNBC. If you look and read closely at the message, it meant that rightwing conservatives will hate the ad because it shows a biracial family and they are racists. Of course, this didn't bode well on the future of MSNBC.
MSNBC President Phil Griffin received a letter immediately the next morning, sent by Republican National Committee Chairman Reince Priebus. The letter expressed anger towards the network, informing Griffin that he had already banned every one of the RNC staff from appearing again on the network. A part of the letter contains: "Sadly, such petty and demeaning attacks have become a pattern at your network ... the entire network is poisoned because of this pattern of behavior,", and so no Republican is to appear on MSNBC.
That didn't take too long however. President Phil Griffin quickly apologised, and took to Twitter to issue a public apology: "Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc."
Griffin also fired the staffer originally responsible for the debacle. He also personally called Priebus to aplogise Thursday. He even said that the tweet was "outrageous and unacceptable." Priebus since then lifted the boycott on MSNBC, and the network is now put on "probation."
All this for a 30-second-commercial. Maybe next time they'd be more careful about taking to tweeter about certain opinions.
If you haven't watched it yet, here's the new Cheerios Super Bowl Commercial:
This article is copyrighted by Travelers Today, the travel news leader
