China became this year the leader in consumption of red wine. The Asian country took the first place to France, a study during Vinexpo revealed on Tuesday, Jan. 28.
According to the study, Chinese drank more than 155 millions of boxes of nine-liter bottles of red wine, or 1.865 billion bottles. In another words, this is a growth of 136 percent in six years. An average drinker more than doubled (2.75) his consumption in the past six years.
The Vinexpo study says that Chinese consumers have become increasingly attracted to red wine since 2005.
China, including Hong-Kong, is now the world leader, followed by France with 150 million boxes, Italy (141), the United States of America (134), and Germany (112).
This new trend in China could be a good sign for wine producers in the US. The market is booming and with California producing almost 90 percent of the product, the travel to China would be short and cheap.
However, more than 80 percent of the red wine consumed in China is produced locally and the country has become the fifth largest wine producer in the world. In addition, Chinese consumers are not attracted by other wines, with the total wine consumption dropping by a little more than two percent after a decade of annual growth rate of 20 to 25 percent.
Finally, the US are still the world leader as of consumption of all types of wine. The country has held the position since 2011.
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