November 22, 2024 07:23 AM

Wheelchair Bound Fashionista Is The Star of New Diesel Ads

A wheelchair bound fashion editor is the new face of Diesel's 'We Are Connected' campaign.

The cool 26 year old blogger, Jillian Mercado, has spastic muscular dystrophy, but she shows that a disability really doesn't matter in the style stakes. Mercado has said her pictures show how anyone, despite how they look, can rock Diesel clothing.

"Every photo they release, someone can relate to it," she said. "And that's rare in the fashion industry, to be able to relate and say, 'You know, that's me in that photo, through that person."

Jillian has been in a wheelchair since she was 12 years old and, being a fashion blogger, understands the industry's pursuit of perfection. She has had to deal with judgements daily, both in her personal and professional life. She credits family and friends for providing her with a secure support network growing up.

The theme behind the campaign is intended to promote diversity and individuality. And even though Jillian is in a wheelchair, there is no denying she is extraordinarily beautiful and chic.

The fashion industry has been under scrutiny for decades because of it's promotion of a certain standard of beauty, but is this finally starting to change? Or are you cynical that this is being used as a marketing tool for Diesel?

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