Greyhound, the largest bus transportation company with intercity service has announced BLUE, an onboard entertainment system that was developed in partnership with Lufthansa Systems for use on personal electronic devices, according to a press release.
BLUE is an acronym that stands for Bus Line Universal Entertainment. It lets passengers watch movies, listen to music, browse the Internet and play games from their bus seat with personal electronic devices.
The new entertainment system is based on the Velimo platform that was developed by Lufthansa Systems. They were the first to develop a video platform for Wi-Fi on a bus, including secure digital rights management encryption as well as a compliant content supply chain.
BLUE is available on the Greyhound Express service between Dallas and Houston during a six-month pilot program. The company is planning to launch a broad rollout of the program later this year.
The entertainment system will also be tested on BoltBus in the Pacific Northwest simultaneously, a sister company of Greyhound.
"As a transportation leader, we constantly provide ways to offer a more fun, comfortable ride and introduce customers to a wholly new travel experience," Dave Leach, the president of Greyhound, said. "With BLUE, we are adding an exclusive, top-of-the line onboard entertainment system at the touch of our customers' fingertips, further complementing our current family of premium amenities such as free Wi-Fi, power outlets, extra legroom and leather seats."
The system provides access to 25 movies, 15 hours of television programming, as well as 100 music albums and five games. It also allows passengers to browse the Internet, read digital news, consult maps and look at destination guides.
Both companies, Greyhound and Lufthansa Systems, benefit from the development of the technology. It provides trend setting entertainment solutions for electronic mobile platforms on board aircraft and cruise ships.
This article is copyrighted by Travelers Today, the travel news leader
