Love watermelon? Love Oreos? Why not try the new watermelon Oreos! For a limited time, the fruit-flavored treat are hitting shelves at select locations.
The Oreos with bright pink and green crème filling between two vanilla cookies, will only be sold at Target stores for $3 a package. The nutritional stats for two cookies include 150 calories, 7 grams of fat and 21 grams of carbohydrates, Yahoo reports.
"We think that Watermelon is a fun summer creme flavor that goes great with our Golden Oreo cookie," a spokeswoman for Mondelez Global (MDLZ), which owns Oreo company Nabisco, said according to Yahoo.
Some food critics have already gotten their hands on the product and the reviews seem positive so far. JunkFoodGuy had poor expectations, thinking that the product would have an "awful fake watermelon smell to come wafting out" but that wasn't the case. "As soon as I bit into one of these Limited Edition Watermelon Golden Oreos, I got an immediate light watermelon taste. I'll just say it right off the bat...I liked these. A LOT."
FoodJunk.com also said it was done well. "The vanilla cookies take up most of the space on the flavor profile pie chart. Seventy-five percent or so. But it's the subtlety of the cream that makes the cookie work as a whole. Too much watermelon, and the effort would be a mess."
Watermelon Oreos aren't the only odd flavor that the company has. Different parts of the world have different flavors. For instance, there are green tea Oreos in China and Japan, Blueberry Ice Cream Oreos in Singapore, Indonesia and Malaysia and the company had candy corn Oreos for Halloween.
Other companies are also experimenting with different product flavors. Lay's chips company held a contest this year in which they introduced three new flavors including Chicken and Waffles, Siracha and Cheesy Garlic Bread, which was the $1 million winner. Pringles chip company also had some odd flavors such as Dill Pickle, White Chocolate Peppermint and Pumpkin pie.
"These line extensions have been happening for quite some time and will continue to happen. It brings excitement to a category and brings consumers to a particular aisle in the grocery store," Erin Lash, a senior equity analyst at Morningstar who covers consumer product companies told Yahoo.
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