A new campaign, "New York Summer," is launching this year to attract British travelers and their families to come to New York this summer, according to BreakingTravelNews.com.
The campaign was launched by NYC & Company, American Express and Brand USA and accompanies the "Land of Dreams" tour. It will focus on digital and social media with an estimated value of $1.1 million, marking the first time NYC & Company and American Express have partnered together to participate in an international promotion.
"New York City welcomed a record 52 million visitors in 2012 and over a million of these came from the U.K., more than any other overseas country," George Fertitta, the chief executive of NYC & Company, said. "With the New York Summer campaign, we're not only renewing our commitment to our most important overseas market, we're also giving Brits a million more reasons why summer 2013 is the time to visit New York City."
The campaign will run from May 6 to June 2, 2013, with advertising on 500 bus shelters across London.
"From free outdoor events such as cinema screenings, concerts and theater to the 14 miles of beaches, botanic gardens and parks across the five boroughs, summer is the perfect time to visit New York City," reads the promotion.
The imagery used on the buses included graphic art of New York icons, such as the Statue of Liberty, the Empire State Building, the Brooklyn Bridge, yellow taxicabs and a sandy beach. The purpose is to encourage travelers that there is a variety of things New York has to offer over the summer.
In addition to the bus campaign, the social media aspect will be partnered with a blog, the British Guide to NYC, which will be hosted on a phone and tablet-friendly platform on Tumblr. It will be written by an anonymous British author to create an authentic British voice and focus on the aspects of NYC that will appeal to British visitors.
This article is copyrighted by Travelers Today, the travel news leader
