Delta Airlines has opened up a pop-up terminal in the Soho neighborhood of Manhattan to display the new amenities and design that are at Delta's new home in terminal four at John F. Kennedy International Airport in New York.
The pop-up boutique includes boutiques, bistros and art galleries. This pop-up version of the new terminal opened this week with a pseudo Delta Air Lines terminal.
The redesign of the terminal features a new check-in area with additional kiosks, as well as a dedicated Delta Sky Priority check-in area and a flagship Sky Club that will be the carrier's largest. It will also have nine new gates and seven renovated gates, dual taxiways and upgraded baggage claim areas with more carousels.
There is also a menu by Michelle Bernstein, the award-winning chef from the James Beard Foundation. The pop-up exhibit also features a simulated Sky Deck outdoor terrace. The exhibit will be open until May 22.
This new brand concept was developed by Fabian Diaz, a partner at Lippincott.
The focus is intended to emphasize "moments of connection" and to "enhance your time" before departing for your destination.
"We wanted high seating so that your line of vision is cut off, and you're immersed in your own space," Diaz said in reference to the Sky Deck seats.
Sky Club member Adam Shimrat tried out the pop-up terminal, enjoying the faux Sky Deck.
"The chairs are very nice," Shimrat said.
The seating area has plush red and white chairs where visitors can enjoy snacks and peruse complimentary copies of the New York Times and Delta's in-flight magazine, Sky.
"This is comfortable," Jasmine Mitchell, who stopped by to check out the pop-up shop, said. "I like the Wi-Fi, newspapers, being able to relax.
"It's great not to be so packed in and scrambling to find a seat." However, when it came to actually joining the Sky Club, Mitchell was more hesitant.
"Well, I don't anticipate traveling a lot this year," she said, hedging her answer. "I used to.
"I would have considered it [back then] if they'd had this," she added. "It's not always fun to travel from JFK."
This article is copyrighted by Travelers Today, the travel news leader
