InstaSites, a mobile, social and global web program app that helps travelers find vacation rentals was launched by Bookt LLC, a company that works in developing cloud-based lodging technology.
"You would never bring a knife to a gun fight, but that's unfortunately what lots of vacation rental managers do today," said Rob Kall, the BEO of Bookt, to BreakingTravelNews.com. "Over 30 percent of people shopping for a vacation today are using a mobile device and they will go somewhere else when your site does not showcase your units well."
InstaSite works to find short-term rentals, a category that's one of the fastest growing segments of travel. There are some sites, like the well-known airbnb.com, that have the ability to book a unit directly with the owner, the majority of these type of rentals are booked through agencies and management companies, the majority of which have online experiences that leave something to be desired.
"InstaSites represent a breakthrough," said Matt Hoffman, the Vice President of Sales at Bookt. "Beyond mobile support and a fast, easy and secure booking engine that is PCI compliant, we also carefully considered the context of the booker, like: How much will the cost be in U.S. dollars, if booking an overseas unit?"
"How close will I be to popular attractions?" Hoffman asked. "How easy can I share this info with my friends, and how can I validate this accommodation through other people's user reviews?"
"And the sites just look great, with large beautiful images that immediately evoke an emotional response with the guest," said Ben Strum, co-founder of Bookt. "Nothing is more gratifying than providing our demanding client base with technology that knocks their socks off."
Strum described the new features of InstaSite, such as a responsive design that automatically adapts to the user's device and visitor data collection that feeds Bookt's "Lead Insight" technology.
The new site also has a content delivery system that is rolling out in partnership with Amazon to make sure users are visiting a site that has fast downloading of images and video, regardless of the access point.
"We have also made sure that the site is easy to edit and very expandable by basing it on the popular WordPress open source technology," Strum said.
InstaSites are named based on their ease of launch. It is a mobile web site that is up and running instantly. The vacation rental manager software has tailored marketing distribution through TripAdvisor and HomeAway.
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