With the merger between US Airways and American Airlines all but complete, the next step for the new combined company is to decide about branding.
American has already been rebranded--rolling out a new look and logo, but it was done before the merger, about a month before, under the then American CEO, Tom Horton.
US Airways CEO Doug Parker, who will be the CEO of the connect-airline said Thursday, according to Wall Street Journal, "that he'd yet to decide whether to retain the new branding adopted by merger partner American Airlines when the carriers complete their planned combination."
Even though America will keep its name and identy once the merger is 100 percent done, "by the third quarter," stated Parker, he has previously avoided commenting directly on whether he would keep their new branding.
"It may make sense [to keep it]," said the US Airways Chief Executive at an industry conference in Washington D.C., reported Wall Street Journal.
Adding, "the airlines still doesn't expect to have to give up any coveted takeoff and landing slots at congested Reagan National Airport in Washington in order to secure clearance from competition officials."
This proposed merger of the two airline giants that was announced in February for a staggering 11B, would make them the largest airline to date, but Parker believes that the competition will still be fierce.
"Both United and Delta have become global giants following their mergers with Continental and Northwest, respectively and American is struggling to compete with them," Parker said to USA Today in one-on-one interview.
However, he made sure to assure USA Today and current and future passengers that this merge will make things better.
"It will be better for customers, certainly better for the employees of the two airlines and better for the communities we serve."
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