2013 might be the year of the snake on the Chinese calendar, but in The United States of America, it could very well be the year of Beyoncé.
From singing (or lip syncing) "The Star-Spangled Banner" at President Barack Obama's second inauguration, to preforming at the Super Bowl, not to mention being seen on a constant basis, by millions of people around the world, thanks to her Pepsi commercials, the wife of rapper Jay-Z has been everywhere.
Proofing that she isn't shying away from the spotlight, the 31-year-old singer inked a deal with clothing-line retailer H&M and will appear in a new ad campaign this summer.
H&M said, according to CBS News, that "the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal."
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind," Beyonce said in the announcement. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial," according to kpopstarz.com.
In fact, the scarlet helped design the collection.
"I've always like H&M's focus on fun affordable fashion," she said, reported by kpopstarz.com.
H&M head designer Ann-Sofie Johansson said the clothes range from colorful swimwear pieces to "the perfect body-con dress," according to ET Online.
H&M's creative director, Donald Schneider, commented, "It was amazing to watch [Beyoncé] on the shoot make it all look effortless - a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé and also the essence of H&M this summer," according toThe Sun.
It has been hard work for the mother of 1-year-old Blue Ivy, but rest won't be coming anytime soon as she will be kicking off her "The Mrs. Carter Show World Tour" on April 15, in Serbia.
This article is copyrighted by Travelers Today, the travel news leader
