From the creators of "want to get away" and "bag's fly free" comes a new campaign.
Southwest airlines presents, "the story of how Southwest became America's largest domestic airline."
"Southwest shares certain values with its Customers--hard work, perseverance, and the relentless pursuit of finding a better way. These values have been the basis for how Southwest has led the industry, and we translated that vision into a reality with these new ads," Bob Jordan, Southwest Airlines' chief commercial officer, said in a release. "Southwest carries more domestic Customers than any other airline and this new campaign showcases the impact we make on Customers every time they step on board a Southwest flight," according to USA Today.
The company states that the new advertisements will first air Tuesday, during the opening games of the NCAA Tournament, on truTV and will run during all rounds of the NCAA Tournament, which will be aired on a combination of the CBS, TBS, TNT and truTV networks.
The ads include 60-second launch spot that -- in the company's words -- "highlights how the airline has continually strived to be better for its Customers," reported USA Today.
Besides the "story" other Southwest ads will focus on "the carrier's frequent-flier program and on its in-flight experience, with the latter touching on WiFi availability and the modern cabins of Southwest's new Boeing 737-800s," according to USA Today.
"The campaign reinvigorates the Southwest Airlines brand and reveals its story as one that people may not perceive it to be," the company said in a press release.This news comes as the airline finally start integrating its subsidiary AirTran, more than 20 months after the company closed the deal to acquire its one-time rival.
With the new combined airline, Southwest can expand its reach and better serve their customers with more connecting flights, which previously had not been possible.
"Connecting the networks is a priority in 2013 and a major milestone as we work to combine our two companies, said Jordan. "With a connected network, we can offer Customers more itineraries, more destinations, more low fares, and a taste of what's to come once the integration is complete," stated USA Today.
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