Singapore's tourism numbers experienced a third consecutive monthly decline in October, with international visitor arrivals totaling 1,125,948, according to the latest data from the Singapore Tourism Board (STB).
Although slightly lower than September's 1,130,757 visitors, it remains significantly higher than the 816,833 visitors recorded in October 2022.
Singapore Tourism: Visitor Trends Reflect Seasonal Patterns
The Singapore tourism trends in 2023 follow seasonal patterns, similar to what was observed before the pandemic. There was a surge in July and August, mainly due to Chinese tourists, followed by a tapering off in September and October, as noted by DBS Bank analyst Geraldine Wong.
According to The Straits Times, Indonesia continued to be the leading source of visitors in October, with 180,881 tourists arriving from the country, up from 175,601 in September. China ranked second, with 122,764 visitors in October, down from 135,677 in September. With those figures, Wong pointed out that some Chinese tourists chose Singapore over Thailand and Japan due to safety concerns.
In a notable shift, India climbed to the third spot as a source country for Singapore tourism, with 94,332 visitors in October, up from 81,014 in the previous month. Malaysia and Australia ranked fourth and fifth, with 88,641 and 88,032 international arrivals, respectively.
For the year 2023, Singapore has welcomed approximately 11.3 million visitor arrivals. This falls slightly short of the STB's expectations of reaching between 12 million to 14 million arrivals for the full year.
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Singapore Tourism Board, Klook Team Up to Boost Tourism
In hopes of increasing the number of visitors coming to the country, the Singapore Tourism Board (STB) and Klook are teaming up to boost tourism in Singapore, investing over S$2 million in marketing efforts as part of their partnership. They have been working together for two years since they signed a Memorandum of Cooperation (MOC) in April 2023.
Singapore tourism industry is gradually recovering, with over 11 million visitors arriving by the end of October. A recent survey by Klook's Travel Pulse found that one in three millennials and Gen Z travelers in Southeast Asia are interested in traveling within the region, showing a strong desire to explore closer to home.
As per TTG Asia, Sarah Wan, general manager of Indonesia, Malaysia, Singapore, Klook said: "Singapore has been a key destination leading travel recovery within South-east Asia, and we're excited to once again partner STB. We aim to inspire travellers by highlighting how Singapore makes unexpected, diverse and unique experiences possible."
Terrence Voon, who serves as the Executive Director for Southeast Asia at STB, emphasized that their fresh strategies are designed to support the recovery of tourism and spotlight unique experiences that will create lasting memories for travelers visiting Singapore. These efforts will also align with STB's recent "Made in Singapore" campaign, which demonstrates how the city elevates everyday moments into exceptional and unforgettable experiences.
Additionally, this partnership between STB and Klook signifies a continued commitment to revitalizing Singapore tourism sector and fostering a vibrant travel environment within the region.
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