Chocolate Bar Resume: New York Man Gives Chocolate Bar Wrapped in Resume to Job Recruiters

One New York job seeker took a sweet approach on his hunt for employment - using the label of a candy bar to sell himself to potential employees - what he called a "ResumeBar."

Using the tagline, "Credentials that will satisfy any organization's appetite," NickBegley described his qualifications on the bar: an "experienced marketing professional" with a serving size of "1 career," ABC reported. Where calories are usually listed on the back of the bar, he included his education level - MBA - and where vitamin counts are usually listed, the bar noted Begley's 110 percent work ethic, 100 percent communication and 100 percent versatility, among others.

He created 12 of the bars after finishing his MBA at the University of Central Florida in 2009 and started searching for New York-based jobs, ABC reported. When Begley's friend, Eli Langer, posted a photo of the bar on Reddit, the photo became widely popular, with over 3,000 comments.

"People are either going to love or hate it," Begley told ABC. "My focus was to find an organization that would embrace it because if they weren't open to that kind of out-of-the-box thinking, that wouldn't be a company that I would fit in well with anyways."

While in Begley was in graduate school, the Orlando Magic basketball franchise embraced his creativity, hiring him for a summer internship after receiving his "ResumeBar."

Begley used the same tactic again - and it worked, landing him a marketing job in 2009 less than three months after beginning his job search, with LeagueApps, a platform that connects adult recreational athletes.

He's used creative tactics such as having his resume delivered along with pizza - ABC reported. His brother, Jeremy, designed the label for him and had it printed at Kinko's. Then, he put the label atop a standard Nestle Crunch bar, spending less than $2.50 per bar.

Without a doubt, it was worth it, he told ABC.

"It was creative and put me ahead [with potential employers] as far as understanding that I was willing to go the extra mile," Begley said.

As for his current job, though - the chocolate bar had nothing to do with it.

"I was recruited by someone I used to work with," he told ABC.