People who are saying that "Pokemon GO" is already dead couldn't be more wrong as Niantic said they currently have 65 million active monthly users. The company is also likely gearing up for an Easter event to celebrate the holidays.
According to a report from Forbes, Niantic CEO John Hanke revealed during the London Games Festival that their game still has millions of active users, nine months after it released. The huge numbers somehow explain why the game is still in the top 10 grossing apps in a lot of regions.
The recent revelation by Niantic goes against the current news coming out from third-party analytics firms that "Pokemon GO's" users have been falling off since it peaked last year. The report said that having 65 million active monthly players is impressive, monthly players are not daily players.
There's a difference between people who play the game daily and the people who just log once or twice a month to play the game. The latter won't likely be a great source of revenue for "Pokemon GO," but they still contribute, as the game is still considered as one of the highest grossing.
The report said that the release of the figure is likely Niantic's way of saying that the game is still alive. It may not be the same when it first launched, but it still has a lot of active players for it to be considered dead.
One way Niantic is keeping players engaged with "Pokemon GO" is through its regular events. Niantic recently ended the Water Festival event that bought the shiny Pokemon to the game, and Express feels the company is now gearing up for an Easter event.
Though Niantic has yet to make any announcement, the report said that the company had always celebrated other major holidays, so it's likely for them to celebrate Easter. Fans could probably expect an event that will incorporate the egg hatching feature of "Pokemon GO," possibly making them easier to hatch.
The report said that the Easter event could also be similar to the Water Festival event, where a certain type of Pokemon would have an increased spawn rate, and a new shiny Pokemon could be introduced. For more news about the "Pokemon GO" Easter event, check out the video below.
This article is copyrighted by Travelers Today, the travel news leader
