iPad Pro Touted To Be Better Than Laptops With Three New Campaign Ads, Highlights Features That Makes It Superior

Apple has recently come out with ad campaigns that are showcasing the "iPad Pro" as being better than laptops. The three video ads highlight the three features that the tablet possesses to show why people should use the tablet over laptops.

According to a report from AppleInsider, the three ads are Apple's latest in its Twitter-inspired campaigns. The campaign is using real tweets from real people that show the effectiveness of the "iPad Pro."

The first ad showcased the battery life of the tablet, using the tweet of a real person that says "laptop died halfway through the flight." The video ad then showcased the "iPad Pro" with a voice over that's saying the battery of tablet "stays charged all day."

The second ad showcases the tablet as being fit for students since it supports a lot of digital textbooks. The Apple Pencil and the Slide Over feature also let students take notes on the side of the screen while they are studying. It uses the tweet complaint of a student who "can't get any work done" in her dorm room.

And the third ad highlights the "iPad Pro's" lightness and power, addressing a tweeted complaint about how laptops are heavy. The voiceover in the ad said that the tablet only weighs about a pound and has enough power for apps like the Microsoft Excel and Powerpoint.

The three ads only run 15-seconds long, which the report said is in line with Apple's emphasis on digital shorts for their campaign. The reason for focusing on short ads is that it is easier to share on social media platforms.

9To5Mac reports that this new campaign with the "iPad Pro" is also in line with Apple CEO Tim Cook's thinking that the iPads are a better solution than Windows PC. He asked why would people buy a "PC anymore?"

He adds that the "iPad Pro" is a "replacement for a notebook or a desktop for many, many people." People will come to a conclusion that any other device won't be needed after they use the tablet. Check out one of Apple's ad campaign for the "iPad Pro" in the video below.