Bermuda's Currently Experiencing A Tourism Boom

Bermuda is now in high spirits after seeing the results of the Bermuda Tourism Authority visitor statistics for last year. Since 2007, it's the first time Bermuda experienced a high surge on their tourism economy, something the BTA and locals are really grateful for.

One factor that really influenced the high growth of Bermuda's tourism is the number of "young travelers" or millennials who visited the country. About half of the visitors of Bermuda last year were under the age of 45, according to Kevin Dallas, Bermuda Tourism Authority CEO.

The statistics also showed that a huge chunk of those visitors were also first-timers, a significant result of the country's huge marketing campaign last year, where they spent $1.3 million. BTA is hopeful that more and more first-time visitors would pick Bermuda as a top tourist destination.

Significant increase in air arrivals and cruise vacationers were also a part of the country's tourism growth. But although Bermuda's hotel occupancy increased by 10%, it's not relevant enough to be sustainable and profitable.

BTA is hopeful that everything will change now that they have struck an agreement with Airbnb to help "promote Bermuda as a world-class destination for leisure, group travel and tourism investment." The agreement was finalized last month.

According to Shawn Sullivan, Airbnb's representative for the Caribbean and Central America, "Bermuda is an important and growing market for Airbnb, and we are very excited to be working with the Bermuda Tourism Authority and Bermuda government to help grow sustainable tourism to the island."

Since statistics showed that millennials were a huge part of Bermuda's tourism boom, BTA is now working on creating and promoting experiences that will entice these travelers to visit the country more, since younger travelers tend to participate more in cultural experiences rather than just watching them.

Bermuda is an island located north of the Atlantic. It is part of the British Overseas Territory and not at all part of the Caribbean--a common misconception. About 138 islands and tiny islets, 20 of which are inhabited.