Coca-Cola has launched a new ad campaign to fight obesity. The soda giant's new campaign is aimed at "reinforcing its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity," reported CNN.
The first commercial from the campaign is a two-minute video named "Coming Together," and addresses obesity as a widespread problem. It is set to run on television starting this week.
In the ad, the company also points out that they sell no-calorie beverages and low calorie beverages from its repertoire.
The anti-obesity movement for coke is led in part by the Center for Science in the Public Interest (CSPI), reports CNN. Michael Jacobson, who is the executive director of the CSPI said on CNN's Sanjay Gupta MD, "The scientific community has ... reached a consensus that soft drinks are the one food or beverage that's been demonstrated to cause weight gain and obesity. And if we're going to deal with this obesity epidemic, that's the place to start."
The Associated Press reported that new research shows that sugary drinks can cause people to gain wait, independent of the other behavior they do.
". A decades-long study involving more than 33,000 Americans, for example, suggested that drinking sugary beverages interacts with genes that affect weight and enhances a person's risk of obesity beyond what it would be from heredity alone," reports The AP.
Jacobson said to the AP that he was skeptical of the ads and that if the company was serious about tackling obesity they would stop fighting soda taxes.
"It looks like a page out of damage control 101," he said to The AP. "They're trying to disarm the public."
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