Utah's largest brewery wants you to hike and visit US National Parks as their beer cans promote these outdoor spots with their exclusive Rotating Parks Series packaging. Uinta Brewery will release limited editions of their packaging, featuring different National Parks around the country.
However, people might want to know that the beer will taste all the same - a golden ale which the group describes as "a year-round refresher, light bodied and crisp with a subtle sweetness." Uinta Chief Executive Officer Steve Mills told The Full Pint that many of their explorations in the national parks had inspired them to craft a particular beer and now, they're paying homage of their experience through the Rotating package.
"We're fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them," he further explained. This year, they would be printing images of the Yosemite, Yellowstone, Arches, Great Smoky Mountains, Acadia, Grand Canyon, Rocky Mountain and Everglades, with 54 more packaging designs to be unveiled soon.
Will the money go to the restoration of the parks? This has been the question most drinkers have asked, but it seemed like Uinta won't be donating proceeds to the parks. The brewery has other partners for their beer craft and would, therefore, arouse some conflicts if they do.
However, the company stated that they do support other outdoor non-profits. Uinta said that it's been creating the Rotating Parks Series packaging for years, the launching in February became immensely important especially that the parks seemed to suffer from the recent move made by the Trump administration to issue a media blackout of the Environmental Protection Agency.
But, nevertheless, people can buy the special edition of the drink and can travel to the parks themselves. Because that is truly what the message is all about - travel and promotion.
This article is copyrighted by Travelers Today, the travel news leader
