A Swedish brewery just recently launched a new drink, and it proved to be an instant hit, selling out in just one day. The success is all because Brewery Ljusdals Bryggeri's beer is named "Kåtöl," roughly translated to as "Horny Beer."
Per Löfgren, the company's CEO told The Local that the name was just a misunderstanding and that their business never meant it to be called Horny Beer in the first place: "The name comes from the Sami tent (kåta) where you can drink a beer. In English the name would be 'Sami tent beer."
Truth be told, a tent image is placed on the label, and the beer, according to Löfgren, is a collaboration between Ljusdalds Bryggeri, Joakim Nordborg and Mattias Forsgren, who own the trademark. Nordborg and Forsgren are with the Hotell Lappland, where the biggest restaurant called 'Kåtan' is what inspired the beer to have its name.
However, the word "Kåt" means "horny" while "öl" means beer, so, thus, if translated into English, it is Horny Beer. Many Swedish newspapers guessed that the name might be the reason the beer was a success. In fact, people will be expecting the beer to roll out again in the market by the end of February for the owners to have more time in making more of it.
Löfgren, however, amused by the incident, insisted that it was not intended to have a double-meaning behind the beer name. "If people find some other connection than the one we intended, and the one that's depicted and on the label, we can't control that," he said.
It's amazing that Kåtöl survived the ordeal in naming beers because a lot of breweries have been unsuccessful in branding their drinks. For example, last year, a logo showing a police tackling a crocodile was banned and so was the image of a woman riding a boat in Storsjön. Both were considered inappropriate.
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