Who doesn't love the smell of freshly baked pizza out of the oven? Now, you can smell like it with a simple spray, with Pizza Hut's new perfume. The pizza scented fragrance is led by the creative and digital agency Grip Limited and Marketing Magazine reported that it was created after Pizza Hut's community managers joked about bottling the smell of fresh baked pizza.
Grip's managing director of digital, Adam Luck said to Marketing magazine that after a half hour there were thousands of people who responded saying they wanted a bottle of that.
Grip's director of business, Eric Vieira said to Marketing Magazine, "We wanted to provide a tangible experience that shows how much we appreciate their involvement. It was a matter of being socially active with our community. We thought it would be fun."
Fox News reported that Beverley D'Cruz who is Pizza hut Canada's marketing and product development director said in a release, "What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!"
Pizza Hut has made only 110 bottles of the limited-edition perfume and only Pizza Hut Canada Facebook fans who asked for them will get one, reported Fox News.
Vieira added to Marketing Magazine, "We want our consumers and fans to have really positive experiences with the brand. In the case of the perfume, we're going above and beyond what the consumer's expectations are, so that they're having a positive experience and then other people see them having a positive experience. That generates a lot of word-of-mouth."
Grip also works with other fast food chains such as KFC and Taco Bell, who are under the Yum brands umbrella with Pizza Hut.
This article is copyrighted by Travelers Today, the travel news leader
