December 21, 2024 10:43 AM

Why Nintendo's 'Super Mario Run' Mobile Game Is Never Bound To Succeed In The Long Run

Nintendo's first ever mobile game "Super Mario Run" was definitely a hit when it was released, but the sudden dwindle in sales after its initial success for the first few days that it went out. Reports have started showing the game's revenue going down as well as its position from the top charts.

Though it may appear as a biased point of view, several news sites including Bloomberg indicates that Nintendo's mobile game "Super Mario Run" isn't a top grossing game anymore. It lost its spot surprisingly fast after the initial reception it had in its first few days.

There were a number of factors to consider the game's revenue drop, but majority of the sources indicates that it is mainly due to the game's price. Despite being available for free download, "Super Mario Run" prompts players to pay up $10 if they wish to play more than three levels.

This isn't to say that "Super Mario Run" is the most expensive mobile game to date as some other titles go far beyond that, especially ones from Square Enix. Still, for its genre, "Super Mario Run" may seem less of a full head-on handheld game and more of an extreme casual title.

As Fenix Bazaar puts it, "Super Mario Run" goes above the average mobile game price of $0.55 in the US. It also ignores the idea of "pay-to-win" and more importantly, the utilization of In-App-Purchases or more commonly known as IAP.

The $10 mark were usually for games like "Grand Theft Auto: San Andreas," "Final Fantasy," "Chaos Rings" and so on. This is simply not the same level with "Super Mario Run" as these titles feel more of a console port rather than a game, intended to be played on bursts.

"Super Mario Run" isn't a bad game on its own and it actually speaks for itself when it managed to have fans and non-fans alike dish out $10 for an endless runner with a few bells and whistles. Still, the same kind of formula may not work in the long run and may not be as lucrative as how the even more simple game called "Flappy Bird" turned out to be.

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