Riot Games and BAMTech have forged a $300 million eSports streaming partnership centered on the multiplayer online battle arena game, League of Legends which has more than 100 million players globally. If you have never watched esports matches online you can visit esportsguide.com and check the calendar of all upcoming esport games and tournaments. The deal between the subsidiary of MLB Advanced Media and the developer of League of Legends amounts $50 million annually until 2023.
Riot Games is a game developer but it has made only one game and that is League of Legends which it released in October 2009, 3 years after the company was formed. Riot Games is a subsidiary of the Chinese internet giant Tencent which purchased the developer in 2015.
BAMTech is a streaming video provider and a subsidiary of MLB Advanced Media. Disney owns 33% of BAMTech after paying $1 billion for its stake. With the investment, Disney's ESPN plans to offer a new direct-to-consumer subscription service.
According to gaming website GameSpot, MLB Advanced Media is a partnership between 30 Major League Baseball club owners. The partnership was intended to provide online services for the professional baseball league. The services it provided include the baseball league's main website as well as sites of several MLB clubs.
Starting in 2017, Riot Games and BAMTech will launch new eSports properties for League of Legends. Yahoo Esports reported that the two companies will work together for the monetization and commercialization of the game. Their goal is to deliver League of Legends eSports content world wide.
According to Variety, both companies will work to grow revenue for League of Legends as an eSport through various means, including sponsorship and advertising. BAMTech will handle future distribution of live eSports broadcasts which includes distribution on platforms such as YouTube and Twitch.
BAMTech will have exclusive rights to distribute and develop League of Legends eSports tournaments, as well as sell ads and sponsorships. Investment during the first year will involve improvements to the streaming platform and more professional content.
This article is copyrighted by Travelers Today, the travel news leader
