Samsung has placed advertisements in major US newspapers to apologize for critical issues with its products. The Korean conglomerate acknowledged in a letter in the full-page ads that it had failed in delivering defective products to consumers. It an be recalled that Samsung has struggled to restore trust and goodwill after the debacle with the Galaxy Note 7 and washing machines. It desperately needed to regain consumer confidence.
The company paid for full-age advertisements in major American newspapers to publish an apology. Samsung's apology letter appeared in the Monday editions of the Wall Street Journal, the New York Times, and the Washington Post. This story was covered by Fortune magazine, The Guardian newspaper, The Verge website, and tech websites Gizmodo and Engadget.
The letter of apology was signed by Gregory Lee, the President and CEO of Samsung Electronics North America. The letter reads in part: "To our valued customers, at Samsung, we innovate to deliver breakthrough technologies that enrich people's lives. An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry."
Samsung went on to explain its actions as far as investigating into the cause of the Note 7 exploding. The company said that it is going to re-examine every aspect of the device, including the development and manufacturing processes of the device to fully determine what exactly went wrong that resulted in the phone catching fire and to explode.
The Korean company also placed advertisements in other major US newspapers. The apology letter appeared in full-page ads in USA Today, San Francisco Chronicle, Dallas Morning News, among others. Although the apology centered on the Note 7, the issues were not just with Samsung's phones. In the letter, the company also admits that it voluntarily made a recall of 2.8 million top-loading washing machines.
It noted issues with 34 different models of washing machines that vibrate themselves to pieces, causing the poorly fitted lids to loosen, detach from the chassis, and fly off during use, which can result in injuries or worse. One case involved the washing machine breaking a customer's jaw. According to the US Consumer Product Safety Commission, nine people have been injured so far and Samsung has received more than 700 reports of malfunction of its top-loading washing machine.
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