December 22, 2024 08:03 AM

Facebook Wants Job Recruiting Features; Will This Be A Threat to LinkedIn?

The most popular social network of today is reported to be working on adding new 'Jobs' tab on its business pages. Facebook might contend with LinkedIn's recruiting business by means of having business pages designed to promote job listings.

The news started when TechCrunch spotted a Jobs tab on its page. Recently, Facebook confirms that they are experimenting its job recruiting features. The new Jobs features could provide companies another reason to divert website traffic to their Facebook Page beyond marketing their products in the News Feed. This will also allow companies to pay the prevalent social network to get their open position, as TechCrunch explained.

A Facebook spokesperson told TechCrunch that, "Based on behavior we've seen on Facebook, where many small businesses post about their job openings on their Page, we're running a test for Page admins to create job postings and receive applications from candidates."

TechCrunch added that Facebook is trying out new "Jobs" tab on its business pages together with an "Apply Now" button for job applicants that will start filling out an application form with necessary information from the user's Facebook profile, according to reports by TechCrunch.

The new features could directly compete with LinkedIn, just like with other developers like Work4, Workable and Jobscore that also build "Jobs" tab applications. It has been speculated that Facebook might already be preparing for these when it piloted its Profile Tags last 2015, which is said to imitate LinkedIn's endorsements feature. Based on Engadget, the Facebook's Jobs tab will be a page where businesses can refer potential new hires and interested applicants on their own website rather than directing them to a jobs page or a third-party job recruiting sites.

By means of Facebooks' laser-focused targeting to reach people with the more appropriate credentials, companies will also be able to pay to post their openings in the News Feed for added reach. With about four times bigger number of users than LinkedIn, Facebook's job recruiting features will offer a much larger pool of possible candidates, as further described by Engadget.

Tags
Facebook, Social Media
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