Apple's brand new Macbook Pro has set a new record by outselling its competitors online in just five days. However, they will soon be available in Apple stores and other retail stores.
According to macrumors, “the new Macbook Pro accumulated more revenue from online orders during its five days of availability than the Dell Inspiron 2-in-1, ASUS Chromebook Flip , Lenovo Yoga 900 and Microsoft Surface Book, based on e-receipt data from 12,979 online shoppers in the United States.”
The new Macbook Pro, as stated by Slice Intelligence, “generated over seven times the revenue compared to the 12-inch Macbook , which means that the new Macbook Pro only took five days to build up 78 percent of all the revenue generated by its 12-inch Macbook since its launch in April 2015.” Likewise, it sets its eyes on exceeding 18 months of sales in the first week.
In addition, the new Macbook Pro has outsold the combined sales of DELL XPS 13 and 15, which was on sale for more than 10 months, according to 9to5mac. This successful launch will lure customers who abandoned Apple back to its brand. Nowadays, with the fierce competition of the laptop market, shoppers are looking for the latest technology to fulfill their needs.
However, it wasn’t all happy ending for Apple. The data illustrates that not everyone has the patience to wait for the company to update its pro models. Customers who bought an Apple laptop in 2014, 40 percent of those purchased another brand. Switching cost is low in the laptop market. As a result, customers can easily change to other competitors. That is why, Apple needs to step up their game should they want remain at the top.
Slice intelligence is the only services that measures digital commerce directly from the customer to retailers. They extract detailed information from millions of aggregated electronic receipts, plot the entire purchase graph, and connect every customer to all their purchases.
This article is copyrighted by Travelers Today, the travel news leader
