Lenovo, China's PC giant, will halt marketing phones under its own brand name. Accordingly, upcoming handsets produced will now be 'Moto' phones. This move is brought about by the company's change in smartphone business leadership in China.
Reports says that Xudong Chen is now stepping down as co-president and SVP of the brand's Mobile Business Group (MBG) in China and will be succeeded by Gina Qiao. Qiao is formerly SVP of human resources. The change in the executive control of the smartphone arm is aimed to intensify its capacity in marketing within the mainland China as explained by Lenovo chairman and CEO, Yang Yuanqing. Yang also added that Lenovo's smartphone performance abroad has been better than with China's, as per Campaign Asia.
In addition, the said report also conveyed that Lenovo introduced three new executives namely, Kirk Skaugen as executive vice president (EVP) and president of data center group (DCG); Laura Quatela as chief legal officer and SVP; and Yong Rui as chief technology officer and SVP, according to reports by Campaign Asia.
These three new executives joined the Lenovo executive arm in anticipation that the company will have a gradual transition from a hardware company into a "customer-oriented company focusing on devices with artificial intelligence and cloud services", as stated in Campaign Asia report. Moreover, The Next Web states that the company acquired Motorola from Google in 2014 at $2.91 billion. The "Moto" branding report comes just a few days after the company released its recent quarterly financial statement wherein sales reports shows that it sold over one million units of its recently launched Moto Z phones within the first three months.
Lenovo just recently started marketing the Moto M phone in China. However, it is still using its own branding for other phones, just like with the recently launched smartphone which uses Google's Project Tango named Lenovo Phab 2. Nonetheless, the core of Lenovo's business is still personal computers and it accounts for 70 percent of the company's total revenue per year, according to further reports by The Next Web.
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