November 25, 2024 00:04 AM

Target Collaborates Next With Designer Victoria Beckham

Target is teaming up with fashion designer Victoria Beckham for its limited-edition Spring collaboration. The project will also feature her children's designs.

The limited-edition collection "reflects the essence of the Victoria Beckham line, including original designs and inspiration from iconic silhouettes, with apparel and accessories for women, girls, toddler and baby," according to Target.

"Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," said Victoria Beckham in an interview.

"I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time."

Meanwhile, Target's Executive Vice President and Chief Merchandising Officer, Mark Tritton said, "Victoria Beckham is synonymous with impeccable style, and she's known around the globe for her distinct point of view as a designer."

"It's been incredibly exciting to see how Victoria's brand has evolved over the years, and we are thrilled that Target's guests will be a part of that journey with this latest must-have collaboration."

There will be more than 200 items which will feature soft pastels, pretty spring prints and bright pops of color.

Price range is from $6 to $70, with most under $40. The items will be available in sizes XS-3X for women and NB-XL for girls, toddlers and babies.

Outstanding items include playful tops and bottoms for women, with corresponding styles for girls, toddler and baby, easy-to-wear dresses as well as rompers.

The collection is described as feminine, functional and reflects Beckham's commitment to quality craftsmanship.

The Target x Victoria Beckham collaboration will drop on April 9, 2017, encompassing more than 200 items, Nymag.com reported.

Tags
Victoria beckham, Target
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