Google Express has been doing grocery delivery since early this year in the city of San Francisco; however, they just recently rolled out the service to more key cities such as New York, New Jersey, and many other major locations in the East Coast. This was launched last Sept. 28, and they promise to deliver the goods from select stores right to customers' doorstep within two days.
The online grocery business is a lucrative one, and it is expected to grow 9.6% annually, and this is probably why Google has jumped in on the trend.
According to Travel and Leisure, this is the biggest expansion yet since 2013. Google Express is the direct competitor of Amazon Prime, who also has a very similar service. Customers in the East Coast have the option to shop at leading retailers such as Costco, Sur La Table, and Whole Foods - all they have to do is to login at the main website and indicate their desired delivery date.
The demand delivery service offers unlimited two-day shipping for a year just for a reasonable membership fee of $95.
Compared to their rival, Amazon Prime Fresh, Express has more variety in terms of partner retailers. Tech Insider made a comprehensive side-to-side of the two services.
The customer isn't just constricted to just groceries, however, if they only want to do just that, then their options might be quite limited. If a customer hasn't placed an order too late in the day, they can even get it within two hours. Store prices are the same as in-store, which is a major plus.
One big con with the Google counterpart is that you can't merge carts if you shop in different stores. If you want to shop at Whole Foods and Bed, Bath, and Beyond, you'll be faced with two different carts with a minimum amount required for each.
Google Express's Grocery Delivery requires a $35 minimum per order, and it has a minimum of $2.99 as well in fees.
Know more about their venture here:
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