Finally, somebody is doing something! The video streaming mogul, Netflix, is battling Internet providers on data caps which limits the consumer's internet usage.
Netflix said that these Internet data caps are unreasonable, unfair and serve no legitimate purpose in the marketplace, as published by Money.com People should be able to watch and use the internet without paying extra charges. The online streaming giant wants the Federal Communications Commission to put pressure on the Internet providers and eliminate that internet data cap usage policy.
Based on Forbes, as the quality of video gets better and better, the 300GB data cap allowance of a consumer who downloads a 4K (Ultra HD) video with 7GB data per hour is exhausting their broadband data up to 40 hours streaming time.
Netflix subscribers in the U.S. watch for about 2 hours every day, and with a limited broadband usage which means additional charge implies when the average usage of its subscribers exceeds, the site added.
Comcast recently improved its data cap limit to 300GB to 1 TB which will ensure longer streaming periods for its users without accumulating extra charges. This came after consumer complaints pouring in about receiving shocking monthly bills. However, there are multiple devices within a household and the assigned data caps will prove insufficiency.
In addition, to fight back against the additional charges, Netflix is asking for the data caps to be abolished. With this move, it will surely benefit Netflix's business when high internet speed and unlimited data is approved.
Netflix wrote, "Data caps (especially low data caps) and usage-based pricing ('UBP') discourage a consumer's consumption of broadband, and may impede the ability of some households to watch Internet television in a manner and amount that they would like. For this reason, the Commission should hold that data caps on fixed-line networks-and low data caps on mobile networks-may unreasonably limit Internet television viewing," as reported by Travel and Leisure.
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