Facebook and Expedia are going head to head with each other when it comes to competing with each other in marketing themselves in online travel industry. In fact, the CEO of Expedia, Dara Khosrowshahi, said in an interview with travel oriented website, Skift, that he should expect some competition between Expedia and Facebook coming soon in the near future.
Word has it that Facebook has recently experimented with e-commerce and travel ads, as reported in Geek Wire. Facebook has reportedly been gearing up its e-commerce aspirations with storefront apps for branded products, standalone buy buttons, and a brand new chatbot business platforms, as reported by the same publication.
Just recently this month, Facebook opened up dynamic ads mean for travel brands. Travel websites can search for users through search history. To be specific, though, travel websites can search for users through the specific destination and date they are aiming for for travel.
Khosrowshahi referred as to how Google competes in the online travel industry. Expedia's CEO said:
"As competition goes, in this industry, everyone works together, everyone competes with each other. We do compete with Alaska Airlines for audience but we also are a huge, huge partner of their's and we are booking millions and millions of Alaska Airlines tickets and there is this competition within the field."
In fact, reports announced that Facebook has introduced the app Dynamic Ads for Travel. This app has caused so much complications to the e-Travel group, as reported by Barrons.com. Experts have predicted the Dynamic Ads for Travel app would at first concentrate on hotels, travel, hotel and ticket searches, duration of stay, the number of people travelling, and the star rating facts for search.
In other words, Facebook's hands-on focus on travel open up competition between between online travel agencies and its hotel chain ad budget app for Marriott Internationa, according to Barrons.com.
This article is copyrighted by Travelers Today, the travel news leader
