Jumeirah Group, the worldwide lavish hotel company and a member of Dubai Holding, has introduced another mobile platform to improve the booking process for visitors utilising a mobile or tablet device. It likewise supports numerous client journeys, making it considerably easier for visitors to make a variety of bookings in the same visit.
The mobile site actualises the same three-step booking flow that is found on the desktop site. This gives a quick checkout experience, augments booking conversion and mitigates abandoned cart journeys.
'Our guests are accessing the internet in a much wider range of ways than before.' Ross McAuley, group vice president of brand, digital and loyalty, said. "Tablets, laptops, gaming devices, watches and mobile devices are becoming increasingly popular as a way for visitors to find our brand online. That's why it is extremely important for an innovative company such as Jumeirah to stay ahead of the game, continuously enhance its web offering and remain a true industry leader."
Around half of all guests to Jumeirah Group's sites now utilise a mobile or tablet gadget. The Jumeirah.com mobile site is launched to give a better mobile experience to guests and to enhance the business performance in terms of room bookings.
Since the launch, the bounce rate (a typical metric to quantify content engagement) has decreased drastically from 75 percent to 37 percent, while booking performance has surpassed expectation. In December 2015, booked income expanded 280 percent year-on-year on the current mobile site. This tool is an investment that will empower Jumeirah to develop and optimise income generation and conversion.
It has been built with responsive design technology, to guarantee that the mobile site shows superbly irrespective of the device utilised or the portrait/landscape aspect ratio. The mobile site is currently ready to show both static imagery and rich media substance to give a completely immersive experience.
This article is copyrighted by Travelers Today, the travel news leader
