Turnbull Government To Spend $28M To Advertise Its Innovation Agenda

Innovation minister Christopher Pyne unveiled the expenses of the taxpayer-funded information and group engagement campaign aimed at empowering entrepreneurship.

"It will be designed to help change the culture around innovation and science in our businesses, engage young people to help inspire the entrepreneurs of the future and provide the key information to any Australian wanting to take a risk on a new business venture," he said.

Pyne's department distributed contract records a month ago showing it was paying Orima Research $455,290 for market research. On Wednesday, Pyne said the research appeared that there was a reasonable requirement for a cultural shift regarding the significance of risk-taking, grasping new thoughts and impression of business disappointment. He also said the research indicated one and only in 20 individuals thought Australia was a worldwide pioneer in innovation, but two thirds of individuals accepted there was a need to go out on a limb to get innovative.

The details emerged as the government made a step towards launching a different taxpayer-funded advertising campaign to advance its involvement in transport ventures. A federal election is expected this year. The office of Warren Truss, the deputy prime minister, affirmed the research could prepare for an advertising campaign with a budget up to $18 million.

Anthony Albanese, labor's infrastructure spokesman, blamed the government for utilizing Orwellian dialect and producing a propaganda campaign to hide its failures on transport ventures. Meanwhile, in other, less disagreeable market research disclosures, the Department of Social Services has granted KPMG an $112,090 research contract to give updated analysis on the monetary expense of family and domestic violence. The outcomes are relied upon to feed into strategy but not connected to an advertising campaign.

The Department of Health has awarded GFK Australia a $220,000 research contract. A representative said it was a part of continuous consumer conduct research and campaigns connected to the government's $100 million strategy to build interest in sport.