Apple has uploaded a behind-the-scenes video of their latest holiday commercial ad "The Song," MacRumors reported.
The video presented two ways of recording music from different eras. Shot at the Third Man Records, the video ad showed musician Dane Williams finding an old record created by her grandmother.
"The basic premise is that I find this record that my grandmother made for my grandpa, her husband, before he goes to war," Williams explained the story. "And it's her voice telling him she loves him, and then she sings a song."
The supposed procedure used to record featured the love song "Love is Here to Stay" was a 1947 Voice-O-Graph machine.
"The Voice-O-Graph was almost a tourist attraction," Ben Swank of Third Man Studios said. "If you'd be on holiday with your family, you could record an audio postcard."
"This was a novelty back then, back in the 40's and the 50's," another staff from Third Studios commented. "People had never heard their voices recorded before. What the side of the booth says, it says 'Hear yourself as others hear you.'"
When using the record booth, people can't do retakes or pause in the middle, Kevin Carrico of the same studio mentioned in the video.
"Do what you're going to do for two and half minutes, and then be done," he said. "And you've got a record."
Meanwhile, Williams, who was presented to use a much more modern technology in recording music, noted the simplicity of Apple's music application GarageBand.
"Anyone who is not tech savvy, like myself, can just kind of like find their way around it," she said.
"The Song" video ad highlighted both GarageBand and Apple's device, iPad mini. The company also released a sentimental Christmas ad entitled "Misunderstood" in the previous year. The latter commercial video focused on the video recording features of iPhone.
This article is copyrighted by Travelers Today, the travel news leader
