Lego Shell sets are to be discontinued following the controversial Greenpeace campaign. Lego teamed up with Shell long before but their campaign with Greenpeace broke the ice - literally. Greenpeace and Lego's campaign on Shell's plans of drilling in the Arctic has struck a nerve. Despite the campaign, will Shell push through with the oil drill?
The popular children's toy, Lego, had announced the end of its partnership with Shell. This announcement came after the controversial campaign lead by Greenpeace. The organization had targeted Shell for their plans to drill in the Arctic for oil. Such actions would purposely lead to disaster in the marine environment of the Arctic. Following the announcement, Lego Shell sets are most likely to discontinue.
Before the campaign with Greenpeace, Lego Shell sets had been established in the year 1960. Customers who had filled up a minimum amount of 30 litres would gain Lego Shell sets. The Lego Shell sets consisted of tanker trucks, race cars and Shell filling stations.
After the Greenpeace campaign that potentially caused a rift between Shell and Lego, Lego CEO Joergen Vig Knudstorp had spoken up. The protest might "have created misunderstandings among our stakeholders" and that Lego "should never have become part of Greenpeace's dispute with Shell." The CEO added that he had urged Greenpeace to converse directly with shell with regards to the Arctic oil drilling.
Whereas the Arctic oil drill is concerned, Shell had originally planned to pursue the plans early 2013 and 2014. Yet, the plans were postponed due to weather conditions that could lead to technical problems. Even after Lego and Greenpeace campaign, Shell still plans to continue the Arctic oil drill by 2015.
For consumers of Lego and Shell, there won't be Lego Shell sets to look forward to once the contract between both companies expire. There has been no details provided with regards to the agreement.
This article is copyrighted by Travelers Today, the travel news leader
