Chrysler Viper production has now been restarted. Chrysler has not produced any Dodge Viper SRTs for two months now, which was believed to be primarily caused by the accumulation of unsold Viper units. It was only in April of this year that Viper production was stopped by the company.
When the production of Dodge Viper SRTs was suddenly halted at Detroit's Conner Avenue Assembly Plant, at least 91 employees were unfortunately laid off. They had to be laid off since dealerships from various cities had to bring down Viper inventories from a total of 756 that was listed as available as of March 1, 2014.
These 756 Viper units that were not sold by March represent the 412 day supply of the company. This is most likely enough Vipers to last for 14 months. Plus, the pace of the sales for this particular vehicle from January to February averaged only fewer than two Vipers per day.
Many believe that the reason why the sales of Vipers slowed down all of a sudden is the long winter. However, the new Chevrolet Corvette was able to have 2,261 sales in January and 2,438 sales in February. It would seem that blaming slow sales on the climate is wrong given these statistics.
The Chrysler Viper is a much more niche car, as compared to the Corvette. This means that the production pace, as well as the availability of the unit's inventory could not have caused the Viper to outpace the Corvette when it comes to sales for both January and February.
Now that the company has decided to restart the production of the Chrysler Viper, Viper lovers will now have more to love and collect. The production of the Chrysler Viper had already been divided by a third in October of 2013, basically for the same reasons for its latest two-month hiatus. Before October of last year, the company had been making an average of nine Vipers on a daily basis. However, production was actually a bit expected to decrease to an average of six units daily after the cuts were made.
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