Justin Timberlake, once again, rocks the air waves with his latest hit single "Not a Bad Thing". His debut live performance for this hit was partnered with fan-sourced photos and videos that used the hashtag #NotABadLoveStory.
JT tells his fans, "Guys, thank you for sharing all your love stories and showing me a million reasons why love is not a bad thing." He ends his opening to the performance with a message for his fans, "This is for you."
JT shares the personal love stories submitted by his loyal fans, documenting different types of loving relationships from parenthood, friendship, to couples of mixed races, including gay and straight partnerships. The Grammy winner celebrates each kind of love story in his 4:53 music video.
Videos of parents boasting about how much they admire their children, military couples being reunited, and pet owners declaring their heartfelt compassion for their animals, made JT's "Not a Bad Thing" even more unique.
Glimpses of JT performing on stage with a guitar are still seen throughout the video, but the primary focus was on the love stories as pictures of smiling faces, reflecting pure happiness, filled the screen with JT's track playing in the background.
The video was initially made as a campaign to find the unknown couple that recently got engaged while on the Long Island Rail Road, with the man using Timberlake's song for his proposal. Sadly, they were not able to find the couple, but the result opened a door for fans to share their own love stories.
"Sexy Back" singer Timberlake shared his own love story with "Seventh Heaven" series actress Jessica Biel in PEOPLE magazine, took a step back and accepted random love story submissions from his fans, giving them the spotlight this time, a week before the song was released. Submissions that did not make the video will still be featured on his homepage.
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