Shark lovers who cannot get enough of watching shark documentaries or the fictional world of Sharknado have something new to get excited about.

Summer is usually the prime time to release anything on the market that is related to sharks just in time for the TV sensation Shark Week. Now, Southwest Airlines is bringing sharks to new heights, literally, on five of its Boeing 737 aircraft. The fleet was launched in partnership with Discovery Channel.

Shark-Themed Fleet

This will enable air travelers to take delight in the feared creatures by jumping aboard the plane. To commemorate the 30th anniversary of Shark Week on Discovery Channel, the airline painted the nose sections of the plane to suit its shark-themed feel.

The planes will operate in the airline's 99 destinations, and serve in more than 4,000 of its daily flights.

Brandy King, Director of External Communications, who takes charge of the airline's Brand Partnerships and Entertainment Public Relations initiative said that each year, people who fly with Southwest and employees share the enthusiasm that Shark Week brings, and look forward to joining airport and onboard activities.

He added that this is the airline's fifth consecutive year of partnership with Discovery Channel and it is thrilled to give a more grandiose offer to its customers. Flyers will be able to enjoy amazing content through the Onboard Entertainment Portal's custom Shark Week TV Series Channel.

Additionally, Shark Week episodes are being premiered onboard the fleet's flights, which lets customers have the first glimpse of the content. Starting July 11, Shark Week has premiered a never-before-seen episode of Great White Abyss for Southwest customers via the Shark Week TV Series Channel two weeks ahead of its worldwide release during Shark Week.

The documentary shows an expedition to Mexico's Guadalupe Island, considered as a hotspot for Great White Sharks.

Track The Flights

On the plane, five different sharks are represented which includes the Tiger Shark launched from Chicago, Bull Shark launched from Houston's Hobby Airport, the Mako Shark launched from Phoenix, and the Hammerhead Shark and Great White Shark launched from the airline's home base of Dallas Love Field

Though the celebration of Shark Week is from July 22 to July 29, the themed aircraft will be flying in Southwest's network until Aug. 31. People can track the planes' locations on Flight Aware's website, which has replaced the usual green icon with red sharks. Its tail number are N947WN, N553WN, N470WN, N705SW, and N961WN.

The airline encourages its valued customers and aviation enthusiasts to share their plane-spotting photos of our Shark Week Fleet on social media by tagging @SouthwestAir and using the hashtag #SharksTakeFlight.